Steve Santer – Digital Art Direction and Motion Design


Great Western Foods – Abbott’s Village Bakery – Facebook Campaign

A Facebook Campaign for GWF’s Abbott’s Village Bakery range of breads. The competition winner(s) won a picnic hamper full of their favourite gourmet foods, that they were able to select within the Facebook App, along with some Abbott’s Village Bakery Bread. The look and feel that I wanted to achieve was an over-the-top romance, borrowing from the feel of Mills & Boon type romance novels.

Agency Deepend Sydney

Role Design / Art Direction and Retouching

Tools Photoshop, Illustrator and Canon 5D MkII

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