The equalchoice.com.au website was an interesting solution for Equal. Equal was introducing an all natural sweetener to market which left people a choice between their original sweetener or a natural one.
To reinforce this idea of choice between fairly polar solutions to your sweetener needs is echoed in equalchoice.com.au site’s main premise; choose between 2 answers to common or topical subjects, and discuss.
The site contains many hand-drawn elements, icons, buttons, framing devices etc, to drive home the idea of ‘naturalness’ of the new product.
Agency Orchard Marketing
Role Art direction, website design
Tools Photoshop, Illustrator, Wacom tablet, chalk – yep. Chalk.