Steve Santer – Exploring the practice of design


Cammy – Branding, Illustration, UX Design, and UI Design for Android and iOS

The Cammy mobile app is a deceptively simple mobile app. Designed to allow straightforward connections to wireless camera devices through your wireless connection. This simplicity was expressed via the openness, approachable, and honest brand design execution, and followed through all touch points and experiences with the brand, including the sign up process, on boarding, marketing and PR materials and copywriting.

Mobile App Branding - Cammy

The core focus of approachability and user centred design was further enhanced by the on boarding steps which I designed and crafted in Cinema 4D and rendered with Sketch and Toon.

Simplicity was the key concept behind Cammy’s experience – carried through all touch points with the brand. Like these instructional illustrations, modelled and rendered in C4D.

Cammy Mobile App User Flow UX Design

Removing all superfluous functionality to reveal the most essential core components to achieve the app’s focus, resulted in this most elegantly simple user flow.

At the time, the market was saturated with very complex software that was far from user friendly or even usable unless you happen to be a technician or programmer. Too often security camera manuals were not written clearly exacerbating a complex set up.

Cammy’s premise was to open up security surveillance to everyone by making it approachable and accessible, at a fraction of the cost of the competition, for home, business and vehicles like; boats, caravans etc with the use of a sister app called CammyCam.

Cammy mobile app screens – Steve Santer - Digital Art Direction and Motion Design

Cammy’s direction was to simplify the user’s entire experience. Instead of having jargon laden instructions in broken english, Cammy’s tone is light, conversational and approachable. Our target audience for Cammy had never tried to set up devices across a wireless network before, let alone multiple wireless cameras, so we ensured Cammy made the user experience enjoyable and satisfying as possible.

Cammy mobile app screens – Steve Santer - Digital Art Direction and Motion Design

Standing out from the competition by making the UI uncluttered and focussed on the task at hand.

Cammy mobile app screens – Steve Santer - Digital Art Direction and Motion Design

Role Creative Direction, Research and persona definition, UX Design, and UI Design

Tools Photoshop, Illustrator, InDesign, Cinema 4D

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