Little Golden Apps Branding and Logo Design with Hand Drawn Lettering.
Little Golden Apps was a business that created children’s educational games on mobile devices.
The branding and logo design in general was to convey a sense of wonder, energy and fun. Demonstrating an exuberance for life with a dash of unashamed quirkiness. This is further revealed in the logo animation below. Part of the logo was based on the Cooper Black font – which conveys a soft approachable strength without being too masculine. I always had a soft spot for Cooper Black from my childhood reading endless Garfield comics.
Tools Illustrator, Cinema 4D, Photoshop
Role Research, Creative direction, Illustration, Motion Design