I am an experienced, hands-on, creative Digital Art Director, Illustrator, 3D Artist & Motion Designer. Working in Sydney, Australia, across a range of Design and Production services; Branding, UX Design and UI Design across digital products, 3D & 2D digital art / illustrations, and motion design briefs for; agencies, publishers, studios, TV producers, start-ups and other direct organisations.
I have worked on a number of award winning projects for both online and mobile apps: WilderQuest iPad app winner of 11 AIMIAs, Trocoxil iPad app Bronze Clio, Streets Paddle Pop (online) AIMIA Finalist, just to name a few.
As a creative specialist in the digital industry, I am able to work proficiently across several design disciplines including; user experience (UX) design and interface (UI) design for mobile apps, games and online products, as well as 3D animation and motion design.
My design and art direction experience covers a myriad of industry types, below is not an exhaustive list and covers the last 12 years across different agencies and through my own studio:
If you have a project coming up or a design challenge in front of you, and you need a to talk ideas and strategy, or design solutions, or production needs get in touch! If you’d like to see more of my work check out the portfolio section of the site. I’ve recently added a news section too, where I upload things I’m learning which is a part of my job that I never get tired of.
Well finally, I started putting together an animation showreel … this is work in progress really.
Contains work for: Zoetis (won Bronze Clio – Healthcare 2014), Pfizer, KPMG, SplashDance, Toshiba, Sydney Festival, Fairfax Media, and others…
There’s work that covers
Women's Fitness - User Experience and User Interface Site Design and the back stage admin UX was commissioned by Citrus Media in May 2015. Citrus Media needed an online platform that could have its content easily created by staff, drive revenue through advertorials and advertising, cater to all readers accessing the site across devices, and offer an easy to read, easy to browse layout.
While working on contract as GoCatch's Design Lead in 2015 there were ongoing improvements with the app that required User Experience (UX) flow enhancements and additions, as well as new User Interface (UI) design to clarify areas of the app.
The Gogorace responsive site design is a brand new concept for sport event search. The Art Direction of the site takes into account the priorities of beautiful professional photography and ease of reading - particularly around quick scanning of pages for key words, locations, dates and prices.
Red Handed mobile app on Android and iOS. A platform for social policing - a free app that encourage people to be aware of their surrounding and film suspicious incidents.
Video is then available to the community to try and validate if the footage is depicting criminal behaviour or not.
Agency Deepend Sydney
Paddle Pop Lick-a-prize was one of the largest Flash Dev projects I've worked on. I created a 3D BMX bike customiser that allowed users to colour pick parts of the bike in 3D and submit their entry to a gallery. If they won the major prize they won their customised BMX in the colour they chose.